WHo am i?
A focused target-driven individual, with an experience of working across a range of situations e.g. brand building, new business development, 360 degree brand and content marketing, on ground execution of events and developing content for an e-learning start-up venture in the 'skill' development space.
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Personally, I am a public speaking enthusiast with special interests in debates, elocutions, speeches, anchoring/moderating events. My strengths lie in my ability to communicate, problem-solve and operate out of my comfort zone.
Professional History
Past Positions
ABP PVT LTD
Full Time 7 Years
May 2017 - March 2020
Function Lead-ABP Education
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Concept and Content development for 'Pratibha' - An e-learning platform in the extracurricular space.
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Market research to understand consumer demand and determine online price points for each module
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Design and implementation of TG-specific marketing campaigns.
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Development and execution of customer acquisition strategies. Concept and Content development for 'Pratibha' - An e-learning platform in the extracurricular space.
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Market research to understand consumer demand and determine online price points for each module
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Design and implementation of TG-specific marketing campaigns.
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Development and execution of customer acquisition strategies
May 20013 - May 2017
Group Executive - Anandabazar Patrika Brand
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New Product/Brand launches - A core member of the team that launched Ebela (Tabloid), ABP School Edition (Newspaper for students) and ABP special editions for micro markets.
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360-degree Brand and Product marketing – Conceptualized and implemented over 20 marketing campaigns
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Social Media Marketing - Created a social media-led viral campaign for ABP. The campaign engaged over 1.5 mil users in just two months
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Design and implementation of customized, TG-specific, multimedia integrated solutions for clients like - Britannia, Bakesmith, SBI, Fortune Vivo, and others
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Sales Support - Created multiple pitch presentations and organized training sessions for the frontline sales force.
Core Skills
Strategic Planning, New Product Development, Media Planning, 360-degree Marketing, Client Activations, Conceptualization & Execution of Brand Events, Sales and Distribution.
Personal Attributes
Adaptability, Public Speaking & Communication, Team playing attitude, Problem-solving & Leadership skills
Internship Details
Commercial Intern - Consumer Products Division, L'Oreal India, 2022
Project Title
GTM Strategy for Greater & North Bengaluru to improve direct & indirect coverage
Project Scope and Description
Outskirts of Bengaluru that could be the next big drivers for growth are currently underserviced. The project demanded to create an integrated growth plan that would lead to competitive advantage and improved service.
Key Deliverables
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Benchmark nearby towns wrt population and business potential
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Create a model for coverage: This could fall under the direct/indirect coverage and also identify the feasibility of setting up a SS in Bangalore.
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Identify the right coverage model for ISR / SSR
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Improve visibility in these towns via Best club installations and activations
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Make a blueprint for the future, classifying indirect to direct conversions for new towns